No two LuLaRoe retailers are the same. Short, tall, big and small, some retailers are stay at home moms, some are doctors, some are physically disabled and some run marathons… for fun (seriously, who does that?). This week, a diverse and generous group came together, and LuLaRoe retailers raised over $4300 for the National Down Syndrome Society.
I’ve written before about how I don’t understand why people shop the super-sized LuLaRoe groups. So many rules: no passing, no ISO, you must pay your invoice within an hour. Furthermore, the live sales are a land grab. While there are more options to choose from, trying to actually claim the item of your dreams is akin to catching the bouquet at a wedding. Obviously, whatever these super-sized groups are doing is working for them, and not hurting their sales. And perhaps customers like the thrill of competing to buy. But dear customer, please know that no matter how popular a LuLaRoe Retailer is, and no matter how strict the rules for shopping with her are, she may not break the law. And yes, that especially includes the Americans with Disabilities Act of 1990.
Okay LuLaRoe customers. Let’s talk about the LuLaRoe Noir Collection. I took pre-order requests. My spreadsheet was carefully put together with care. It wasn’t a lot, but it was a big deal to my customers, and when they win, I win. Like the majority of LuLaRoe retailers, I did not get any pieces of the Noir collection when it was released, but when the LuLaRoe Noir Collection pieces just showed up as available on Wednesday night, I was able to snag a good amount. Unfortunately, we later learned that the last-minute availability was in fact a computer glitch, and those orders were cancelled.
A few weeks ago, Forbes released an article about how LuLaRoe has grown at a staggering rate over the past four years. Meanwhile, other brick and mortar retail clothing brands are seriously struggling. Analysts are asking the question “why is LuLaRoe popular” when Payless, Bebe, The Limited, Abercrombie & Fitch, Guess, American Apparel, Macy’s and many more are closing stores across the country. Forbes had some clues. They wrote that the combo of having a personalized shopping experience from someone you can have a personal relationship with while buying clothes made for real women is a smashing combination. But when people ask me “why is LuLaRoe popular?” I believe there’s more to it than that.
Many of you know that until recently, I’ve taken some time off from my blog to run my LuLaRoe business. Over that time there has been a lot of changes to the company and a lot of news – some of it not so flattering. There are a few things about LuLaRoe that I’d like you to know. As with anything, there are good retailers and not so good retailers. There are people who were ready to own a small business and people who weren’t. Some people have been wildly successful, but most people are hustling for every sale. And that’s ok! Retail is a long-game business. It takes time to curate your inventory, learn your customers and then evolve as fashion and social media and customers change. But make no mistake, you gotta WERK.
Ever think you yourself “My life is just not busy enough?” No? Well, I’m all about that hustle, to a fault. Like, I feel guilty each moment I’m not doing something to further my career, blog presence or help my family. Perhaps it’s a mom thing. Maybe I’m just a born entrepreneur? In any case, on top of my full-time job, full-time blog and full-time wife/mother gigs, I’ve become a LuLaRoe Retailer.
Do you have a website go-to when it comes to buying a dress for a special occasion? We all have our favorite haunts, and typically they are brick and mortar stores where we can actually try on the clothes. Let’s face it, buying from an internet store feels risky. You don’t know hat the quality of the fabric will be like or if the clothes will fit on the larger or small side of your dress size. Well, let me tell you, as a friend, if you have not tried out Eshakti, you don’t know what you’re missing.
It’s Thanksgiving Week, and in my house, that means Black Friday is coming. For me, Black Friday doesn’t really happen unless it’s a Target Black Friday. Any good shopper knows that if you’re in Target on Black Friday, you must check any online deals before you purchase an item in the store. You are likely to find free shipping and possibly a cheaper price for the same item.
This year, Chanukah collides with Christmas, and that may leave you feeling like you have plenty of time to buy all you Chanukah gifts, but don’t be fooled. The Festival of Lights will come sooner than you know it, and if you wait to shop until December, you’ll be fighting crowds and lines and Christmas music to buy for everyone on your list. That’s why I’m giving you a head-start with the Ultimate Etsy Chanukah Gift Guide for 2016.
Ruth Winkler is a graphic designer living in Haifa, Israel. Her designs and typography are fresh and clean. When I saw this Nation of Israel pillow in her Instagram gallery and etsy shop, I knew it would fit in perfectly my couch in my living room. A few emails later, and Ruth was working on my pillow, and it was on its way overseas!