Professionally, I am a story-creator. Every brand has an identity. My job is to discover a brand’s voice and speak it out over the various platforms of social media, engaging the target audience. I’ve worked with global Fortune 500 companies, and told brand stories for some of the most recognizable names in the financial, healthcare, retail and entertainment verticals.
Personally, I am a wife, mommy, daughter and friend. If you were to ask those closest to me, I have a gift of hospitality. Nothing makes me happier than planning a large-scale event over the course of weeks and watching those I love most enjoy the fruits of all that planning! I believe the Jewish community is severely underserved in the recipe department, so I’ve made it my mission to take ethnic and American comfort foods and make them kosher. Today’s Americans lack resourcefulness, so I write about decorations made from supplies hanging around my house, or creating a new pillow, quilt or clothing from some fabric that had been long forgotten. I know that the deepest spiritual truths are most commonly found among the most mundane activities. This blog is about infusing a bit of specialness in the things we so often take for granted.